In this episode of the addy Podcast, co-founder Stephen Jagger sits down with Ross McCredie, CEO of Sutton Group and a pioneer in Canadian real estate, to explore his groundbreaking journey. From leading Sotheby’s International Realty Canada to developing the Sutton Group, Ross shares insights into real estate innovation, transparency, and leveraging technology to empower homeowners and realtors.
The Early Days: Intrawest to Sotheby’s
Ross reflects on his early career at Intrawest, where he honed his skills in pre-sale real estate, working on iconic projects like Whistler and Four Seasons private residences. This experience set the stage for his acquisition of Sotheby’s International Realty Canada, where he expanded operations to over 40 offices and 900 agents, focusing on high-end real estate and marketing expertise.
Building Sutton Group: A Vision for Transparency
Ross delves into his latest venture, Sutton Group, powered by the Cornerstone platform. This innovative technology is set to revolutionize real estate by enabling homeowners to build comprehensive portfolios of their assets. By providing verified data and fostering collaboration among realtors, lawyers, and financial advisors, the platform is transforming real estate from transactional to relationship-driven.
Exploring Blockchain & Real Estate Innovation
Ross shares his experience with blockchain technology as a co-creator of CryptoKitties, the first NFT platform. He connects this innovative background to his vision for real estate, highlighting blockchain’s potential to enhance transparency, security, and efficiency in property transactions.
Addressing Canada’s Real Estate Challenges
Ross offers his perspective on key issues in Canadian real estate, from rising costs to housing shortages. He emphasizes the importance of data-driven decisions, fair transactions, and competitive policies to foster sustainable growth in the market.
Key Takeaways
- Sutton Group’s Mission: Redefining real estate services through data, technology, and fiduciary practices.
- Blockchain Potential: Exploring how blockchain can modernize and secure real estate transactions.
- Empowering Homeowners: Providing tools and insights for better asset management and succession planning.
Learn More About Ross McCredie
Discover more about Sutton Group and the Cornerstone platform at Sutton.com. Follow the addy Podcast on YouTube, Spotify, and Apple Podcasts for more transformative conversations in real estate.
Watch the full episode on YouTube
or listen on Spotify and Apple Podcasts. Don’t forget to like, share, and subscribe for more insights from the real estate world!
Become a Member:
