The Weekend Edition February 9

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The recent imposition of tariffs by former U.S. President Donald Trump has sparked a significant shift in Canada’s economic strategy. In response to these external pressures, there is a renewed focus on dismantling interprovincial trade barriers to strengthen internal commerce and reduce reliance on U.S. markets. This movement aims to foster a more unified domestic market, enhancing economic resilience against foreign trade challenges.

Concurrently, discussions have intensified around bolstering support for oil and gas projects, particularly in provinces like Quebec, which has shown increased openness to such initiatives following Trump’s tariff threats. These developments reflect Canada’s strategic pivot towards self-reliance and the optimization of its natural resources to mitigate the impact of international trade tensions.

🏈 Super Bowl Economics

Super Bowl LIX, is taking place today, in New Orleans, and is a massive economic event, generating billions in revenue. With an expected viewership of over 115 million, advertisers are paying a record $8 million for a 30-second commercial, reflecting the game’s unmatched audience reach. Apple Music remains the official halftime show sponsor, having secured a $250 million, five-year deal with the NFL, which began in 2023. Despite the high production value, the halftime performer is not paid by the NFL—artists instead benefit from massive exposure, leading to surges in streaming, music sales, and concert ticket demand. The Super Bowl continues to be a financial juggernaut, benefiting broadcasters, advertisers, and sponsors alike.

While the Super Bowl dominates as the most-watched sporting event in North America, the NBA Finals, NFL Conference Championships, and the Stanley Cup Finals draw significantly smaller but still impressive audiences. The NBA Finals typically average between 12 to 18 million viewers per game, with Game 7s reaching the higher end. The NHL’s Stanley Cup Finals attract a much smaller audience, usually between 2 to 5 million viewers per game, with peaks for decisive games. Even the NFL Conference Championship games, which determine Super Bowl contenders, fall short of the Super Bowl’s dominance but still pull in 40 to 50 million viewers—more than any NBA or NHL championship series. When it comes to advertising, an NBA Finals commercial slot costs around $1 million, while the Stanley Cup Finals command far less. The Super Bowl remains in a league of its own, both in viewership and ad revenue, cementing its status as the most lucrative single-day sporting event in North America.

Fun Fact – The most expensive NFL stadium is SoFi Stadium in Inglewood, California, which opened in 2020. Its construction cost approximately $5.5 billion, making it the most expensive sports venue ever built.

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🗞️ Real Estate News

The Future of Real Estate Marketing is Here: How Technology is Transforming the Industry

Technology is reshaping real estate marketing at an unprecedented pace, redefining how developers, marketers, and sales teams engage with buyers. AI-powered campaigns, precision-targeted outreach, and social media platforms like TikTok and Instagram are revolutionizing engagement strategies, while virtual reality is transforming property tours—allowing buyers to make purchasing decisions without ever setting foot on-site (MLA Canada).

Calgary ranked No. 1 in international survey for real estate investment

Based on responses, the new report, Emerging Trends in Real Estate 2025, shines a light on the City of Calgary as being a rising star in the real estate investment universe (Western Standard).

2025 Housing Outlook “Uncertain” Amid Geopolitical Shifts, Says CHMC

According to CMHC, economic activity will be modest, housing starts will slow, and rents will decline, while home sales should pick up in a number of regions. But these projections are in line with a modest prediction that balances two political and economic scenarios: a low-growth scenario and a high-growth scenario (Storeys).

205 affordable housing units to be built in Québec

The Government of Quebec is contributing nearly $30 million to the project. This funding comes from the $992 million in federal funding provided to Quebec through the Canada-Quebec Agreement under the Housing Accelerator Fund (HAF) and from equivalent new investments announced by Quebec in its 2023 and 2024 economic updates (CISION).

🔍 Current Opportunities

Heartland Townhomes

Cochrane, AB

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75 Prince William

Saint John, NB

75 Prince William is a 100% fully stabilized 35,033 SF office building in the central business district of Saint John, NB built in 1960 & 1982 with steel and concrete close to the Saint John river.

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The Harrison

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Springbank Apartment

Dayton, Ohio

Springbank apartments is a 6-building 48-unit residential rental property in Dayton, Ohio.

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🎟️ Upcoming Events

ONLINE – FEBRUARY 12th 2025
– How You Can Invest as Little as $1 in Small Scale Multi Unit Housing with addy (Register)

CALGARY – MARCH 5th 2025
– Join us for an exclusive accredited investor luncheon (space is limited)

– Meetup downtown Calgary

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